Thursday, October 31, 2019

Marketing Essay Example | Topics and Well Written Essays - 500 words - 35

Marketing - Essay Example Buzz.greatfxbusinesscards.com). It also helps to minimize risks associated with business operations and also enables the creation of benchmarks to help measure progress. Marketing research is often outsourced to different companies and this functions as a disadvantage because the data obtained may be too general and may not reflect the elements that only an organization can collect based upon its intimate knowledge of its customers (Gordon, 2008). Contemporary research suggests that companies allot the lion’s share of their resources towards marketing their products rather than on doing research. (Gordon, 2008). Most companies also use third parties, i.e, market research companies, to carry out their research which helps to prevent bias but may also have disadvantages, as indicated above. There is a general tendency to use electronic methods for data collection, through the use of surveys. Additional qualitative research methods may be used to gather general information about companies, while quantitative studies may focus upon quarterly, half yearly or annual measurement of key metrics in assessing changing customer trends over time.(www.lifestyledynamics.com) The process of marketing requires considerable thought and a comprehensive study of the market. Firstly, there must be an adequate level of consumer demand for the product. Secondly, knowledge about the product needs to be communicated to consumers through the use of effective advertising. A product is likely to succeed if it is able to address a demand and is priced reasonably but if consumers are unaware of the availability of the product, or if it is priced too high, it may fail to garner adequate levels of sales. The sale of certain products will also depend upon the place where they are sold, for example, warm clothes sell in cold locations. If a product is to be successful, Price, Promotion and Place must all be considered. Kotler has identified ten

Tuesday, October 29, 2019

Organisational Transactions Essay Example | Topics and Well Written Essays - 750 words

Organisational Transactions - Essay Example Similarly, to improve management in an organization, natural approach is admitted and a perception of exchange is laid which begins like: The process of give and take is known as Law of Reciprocity or exchange of currencies with an expectation to get the reward back. â€Å"Currencies† can also be referred as â€Å"favors† that one does for colleagues, managers or clients. An exchange of currencies could be in any gesture like a note of appreciation, praise in a meeting, raise in a salary, paid holidays etc (Brian Tracy, 2002). It all depends upon the relationship one has with his/her colleagues, managers or high officials and the number of currencies used among employees. This process nourishes when one develops strong alliances and build positive relationship with his team members and supports the idea that reciprocity is the fundamental principle of organizational transactions and should be done with the balance of equal returns. However, exchange of currencies is alw ays not possible but this is where the mutual understanding and compatibility differs. It mostly happens at higher level where approach of targeting objectives is unparallel among two senior officials and thus results in inconvertible currencies (Cohen, Bradford, 1989). FAILURE IN ORGANIZATIONAL TRANSACTIONS: (Cohen, Bradford, 1989), it is very important to deal the organizational transactions responsibly because it fails if the three factors are not dealt appropriately: Underestimation of potential allies: This explains that an influencer should never underestimate an employee but to weight them all as a potential allies. Understanding the ally’s world: An influencer should know what his allies want in return and how they want. Self awareness of an influencer: It is very important for an influencer to target the objectives instead of getting disoriented with what is to be achieved. PERSONAL PERSPECTIVE: To create a Leaderful Organization, thought process and approach have to be diversified to be benefited with this new theory. Personally, if I and my CEO share a same interest then there is nothing wrong in arranging a game with him as mentioned, he is also a good squash player. It could be very overwhelming and different if a boss himself invites to play a game. And a situation can completely differ if a junior tries to influence a boss by inviting him for a game. There could be two different outcomes: positive and negative but consequences cannot be predicted until the outcome of the match is visible. Though, if the intention is just to invite him with open hearts, not for the sake of showing him down or proving himself but to have a healthy interaction besides official matters. This kind of exchange predicts Personal Related Currencies, in which one uplifts or upholds self esteem, values and identity and both share the task which increases their skills and expertise. And the best part is the gratitude they show to each other. It is important to know and understand before arranging that what approach is suitable for a potential ally, an offer for a game first or a solution to a problem in an office first. Once the match is programmed and the boss is ready to face it positively, employee would try his hard to prove himself and boss himself would put his complete efforts to win the match. There is a possibility that if a boss loses, he

Sunday, October 27, 2019

Quality Management Plan Example

Quality Management Plan Example Quality is an experience of the customer. Product quality awareness comes from your design specifications and the manufacture standards achieved for the product. Service quality perception comes from your service process design and the customer contact impressions (Quality,n.d). As all we know that quality is very important part in every business. Personally I think quality matter not quantity. If we talk about the quality of a clothes in clothing store. Thats very important because without quality product we cant interact the customer or we cant expand our business in future. If in clothing store we provide quality product to our customer which is little bit high in price. Customer can easily spend money on quality product. In New Zealand there are mainly two seasons winter and summer. Summer is for short time period and winter for long time period. So we will provide wool clothes for winter and cotton cloths for summer to fulfil the needs of the customer. In winter season we will provide jacket, wool caps wool cloths and so many things in different varieties. Quality management The main principle of quality management is to ensure the business will meet or exceed owners needs and expectations. In our business we want to create a good relationship with our customer. For that we will manage that entire thing which can affect our business like bad customer deal that can affect our business. Next, we will also careful about the quality of the product that is most important for our business. We will careful for our stock when we purchase from India. Quality must be viewed on an equal level with scope, schedule and budget. In quality we can also say that when we build our clothing store we will use good quality of interior to decorate our store. Decoration of the store is also equal important like good quality of product.we will also use good quality of furniture in our store to interact more customer. (Quality management,n.d). To maintain quality in product you should careful about some important things which are given below: Customer feedback: In clothing store business owner should regular feedback from the customer so they can know about the quality of the product. We will also take customer feedback to better our customer service. Keeping change in variety: In today era fashion is keep changing so clothing store should always update with new variety of stock so they can fulfil the needs of the customer. In our clothing store we will purchase of stock according to customer choice. Customer satisfaction: customer satisfaction is very important in business if we want to grow up in market. For customer satisfaction we will provide variety of product to our customer. We will also provide good customer service to our customer. Project quality assurance: In plan Quality we say that we have to make the plan for our business and quality of the business. For this plan we have to know about what kind of product customer want. I will also try to find in winter season or summer season we can purchase good quality of product. In winter season we will purchase good quality of wool cloth which can protect the people from the winter and for summer season we will stock a cotton cloth so customer can buy that clothes.(quality management for project,n.d). Provide good quality of customer service: If we are talk about quality good quality of customer service is very important. If we have good quality of product and varieties of product. But our customer service is not good. Then we cant develop our business. For good quality of customer service we should deal with customer properly and take care about the needs of the customer. Quality plan The main principle of quality management is that the product the fulfil the needs of the customer and which give some profit to the owner. For good relationship with customer we have to provide good quality of the customer service. To meet this requirement we will give training to our staff and other business partner. Moreover, provide good quality of product is very important for the customer to meet this requirement we make a plan in which we will contact with different dealer in India which dealer meet our requirement in good quality of product. We will purchase clothes from that dealer. Further, in quality plan we will stock good quality of product in different verities so customer can buy what they want according to their taste. Sometime product are good in look but not good in quality but we have to stock in our store because some customer like that product (Quality plan,n.d). Quality control and its goal: The goal of quality control is to improve the product that meet the requirement and quality of type product. Quality control also includes that the project performs in its efforts to manage scope, budget and schedule. Business owner should change product or service according to demand of the customer. Rework is the action taken to bring the rejected product or service into compliance with the requirements, quality specifications or stakeholder expectations. Rework is very expensive thats why business should do quality planning and quality assurance to avoid the need for rework. Rework and all the costs may be in big amount but it is refundable by the donor and the organization may end up covering those costs. Business man should set their management very carefully that produce the outputs and the decisions that were taken that lead to the faults and errors. Changes are taken place to the Change Control methods of the project. (Quality plan,n.d) Projrct quality assurance. (n.d.). Retrieved Feb 27, 2017, from ww.project-management-skills.com: http://www.project-management-skills.com/project-quality-management.html Quality. (n.d.). Retrieved Feb 27, 2017, from www.lifetime-reliability.com: http://www.lifetime-reliability.com/cms/free-articles/work-quality-assurance/what-is-quality/ Quality management. (n.d.). Retrieved Feb 27, 2017, from www.pm4dev.com: file:///C:/Users/OEM/Downloads/PM4DEV_Project_Quality_Management.pdf Quality plan. (n.d.). Retrieved Feb 27, 2017, from www.project-management-skills.com: file:///C:/Users/OEM/Downloads/PM4DEV_Project_Quality_Management.pdf

Friday, October 25, 2019

Wernher Von Braun :: essays research papers

Wernher Von Braun was the second of three sons born to Baron Magnus von Braun and Baroness Emmy von Quistorp. He was born on March 23, 1912 in Wirsitz, Posen. Wernher was always a visionary, and when he was ten years old he decided his goal in life would be to "help turn the wheel of time." His interests led him to do many things in his early life including composing several pieces of music and recycling old automobile parts to build a new car. Because of spending so much of his time building a car, he flunked in mathematics and physics. However, it was his decision to explore rocketry that led to his great impact on history. Von Braun, at the age of 16, organized an observatory construction team. His volunteers built a complete observatory in their spare time, working as diggers, bricklayers, and carpenters. In 1930, when he was 20, he enrolled at the Berlin Institute of Technology. He received his bachelor's degree in mechanical engineering, and was offered a grant to conduct and develop scientific investigations on liquid-fueled rocket engines. A few years later Wernher received his PhD in physics from the University of Berlin. In the mid 1930's, rocket clubs sprang up all over Germany. One of these clubs, the Verein fur Raumschiffarht had engineer Wernher von Braun as a member. By 1934 von Braun had a team of 80 engineers building rockets in Kummersdorf. With the launch of two rockets, Max and Moritz, in 1934, von Braun's proposal to work on a jet-assisted take-off device for heavy bombers and all-rocket fighters was granted, But Kummersdorf was too small for the work he needed to do, so a new facility had to be built. Peenemunde, on the Baltic coast, was picked as the new site. Peenemunde was large enough to launch and monitor rockets over ranges up to about 200 miles, with observing instruments, with no risk of harming people and property. He was then arrested by the SS and the Gestapo for crimes against the state because he kept on talking about building rockets which would go into orbit around the Earth and perhaps go to the Moon. His crime was indulging in frivolous dreams when he should have been concentrating on building bigger rocket bombs for the Nazi war machine. After arriving back, von Braun immediately assembled his planning staff and asked the m to decide how and to who they should surrender to.

Thursday, October 24, 2019

Taino and Kalinago

Excerpt from the book Crossroads of Empire: The European-Caribbean Connection, 1492-1992, by Alan Gregor Cobely; pgs 23-30 TAINO AND KALINAGO RESISTANCE TO EUROPEANS According to recent archaeological evidence, the Kalinago were the last migrant group to settle in the Caribbean prior to the arrival of the Europeans in 1492. The Columbus mission found three native groups, of different derivation and cultural attainments, but all of whom entered the Caribbean from the region of South America known as the Guianas. These were the Ciboney, the Taino (Arawaks) and the Kalinago.The Ciboney had arrived about 300 B. C. , followed by the Taino, their ethnic relatives, about 500 years later and who by 650 A. D. had migrated northwards through the islands establishing large communities in the Greater Antilles. Starting their migration into the islands from about 1000 A. D. , Kalinagos were still arriving at the time of the Columbus landfall. They were also in the process of establishing control over territory and communities occupied by Tainos in the Lesser antilles, and parts of the Greater Antilles.When the Spanish arrived in the northern Caribbean, therefore, they found the Tainos to some extent already on the defensive, but later encountered Kalinagos whom they described as more prepared for aggression. Kalinagos, like their Taino cousins and predecessors, had been inhabiting the islands long enough to perceive them as part of their natural, ancestral, survival environment. As a result, they prepared themselves to defend their homeland in a spirit of defiant â€Å"patriotism,† having wished that the ‘Europeans had never set foot in their country. From the outset, however, European colonial forces were technologically more prepared for a violent struggle for space since in real terms, the Columbus mission represented in addition to the maritime courage and determination of Europe, the mobilisation of large scale finance capital, and of science and technolog y for imperialist military ends. This process was also helped by the frenzied search for identity and global ranking by Europeans through the conquest and cultural negation of other races.In the Greater Antilles, Tainos offered a spirited but largely ineffective military resistance to the Spanish even though on occaision they were supported by the Kalinago. This was particularly clear in the early sixteenth century in the case of the struggle for Puerto Rico in which Kalinagos from neighbouring St. Croix came to Taino assistance. In 1494, Columbus led an armed party of 400 men into the interior of Hispaniola in search of food, gold and slaves to which Taino caciques mobilised their armies for resistance.Guacanagari, a leading cacique, who had tried previously to negotiate an accomodating settlement with military commander Alonso de Ojeba, marched unsuccessfully in 1494 with a few thousand me on the Spanish. In 1503, another forty caciques were captured at Hispaniola and burnt alive by Governor Ovando's troops; Anacaona, the principal cicique was hung publicly in Santo Domingo. In Puerto Rico, the Spanish settlement party, led by Ponce de Leon, was attacked frequently by Taino warriors; many Spanish settlers were killed but Tainos and Kalinagos were defeated and crushed in the counter assault.In 1511, resistance in Cuba, led by cacique Hatuey, was put down; he was captured and burnt alive; another rising in 1529 was also crushed. In these struggles, Taino fatalities were high. Thousands were killed in battle and publicly executed for the purpose of breaking the spirit of collective resistance; some rebels fled to the mountains and forests where they established maroon settlements that continued intermittently the war against the Spanish.By the middle of the the sixteenth century, however, Taino and Kalinago resistance had been effectively crushed in the Greater Antilles; their community structures smashed, and members reduced to various forms of enslavement in Spanish agricultural and mining enterprises. In the Lesser Antilles, however, the Kalinago were more successful in defying first the Spanish, and then later the English and French, thereby preserving their political freedom and maintaining control of their territory. As the labor supply on Espanola declines, attention turned to the southern islands† which from St. Croix, neighbouring Puerto Rico, to the Guianas were inhabited by the Kalinagos. Spanish royal edicts dated November 7, 1508 and July 3, 1512, authorised settlers to capture and enslave Kalinagos on ‘the island of Los Barbudos (Barbados), Dominica, Matinino (Martinique), Santa Lucia, San Vincente, La Asuncion (Grenada), and Tavaco (Tobago),' because of their ‘resistance to Christians. By the end of the sixteenth century, however, the Spanish had decided, having accepted as fact the absense of gold in the Lesser Antilles, and the inevitability of considerable fatalities at the hands of Kalinago warriors, t hat it was wiser to adopt a ‘hands off policy' while concentrating their efforts in the Greater Antilles. As a result, the Greater and Lesser Antilles became politically separated at this time by what Troy Floyd described as a ‘poison arrow curtain. ‘The English and French initiating their colonizing missions during the early seventeenth century, therefore, had a clear choice. They could either confront the Spanish north of the ‘poison arrow curtain' or Kalinago forces south of it. Either way, they expected to encounter considerable organized aremed resistance. They chose the latter, partly because of the perception that Kalinagos were the weaker, but also because of the belief that Kalinagos were the ‘common enemy' of all Europeans and that solidarity could be achieved for collective military operations against them.Having secured some respite from the pressures of Spanish colonization by the end of the sixteenth century, then, Kalinagos were immediate ly confronted by the more economically aggressive and militarily determined English and French colonists. Once again, they began to reorganize their communities in preparation for counter strategies. This time, it would be a clear case of resistance on the retreat. B the 1630s, their rapidly diminishing numbers were being consolidated around a smaller group of specially chosen islands – mostly in the Windwards but also in the Leewards.By this time, for instance, Barbados, identified in a Spanish document of 1511 as an island densely populated with Kalinagos, no longer had a native presence. Europeans understood the significance of this reorganization and resettlement of Kalinago communities, and established their infant colonies in peripheral parts of the Leeward Islands where their presence was less formidable, and in Barbados where it was now absent. The English and French then were aware that most of their settlement would have to come to terms with Kalinago resistance. hi s expectation, however, did not deter them, and they continued to seek out island niches where an effective foothold could be gained until such time as Kalinago forces could be subdued and destroyed by their respective imperial forces. The English and French sought the passification of the Kalinago for two distinct, but related reasons, and over time adopted different strategies and methods but maintained the ideological position that they should be enslaved, driven out, or exterminated.First, lands occupied by the Kalinago were required for large scale commodity production within the expansive, capitalist, North Atlantic agrarian complex. The effective integration of the Caribbean into this mercantile and productive system require the appropriation of land through the agency of the plantation enterprise Finance capital, then sought to revolutionize the market value of Kalinago lands by making them available to European commerical interests.By resisting land confiscation Kalinagos w ere therefore confronting the full ideological and economic force of Atlantic capitalism. Second, European economic activities in the CAribbean were based upon the enslavement of Indigenes and imported Africans. The principal role and relation assigned to these and other non-Europeans within the colonial formation was that of servitude. Europeans in the Lesser Antilles, however, were not successful in reducing an economic number of Kalinago to chattle slavery, or other forms of servitude.Unlike the Taino, their labour could not be effectively commodified, simply because their communities proved impossible to subdue. It was not that the Kalinago were more militant than the Taino. Rather it was because the nomadic nature of their small communities and their emphasis upon territorial acquisition, in part a response to the geographical features of the Lesser Antilles, enabled them to make more effective use fo the environment in a ‘strike and sail' resistance strategy.Kalinago, th en, while not prepared to surrender either land or labour to Europeans, were better placed to implement effective counter-aggression. Primarily becuase of their irrepressible war of resistance, which intimidated all Europeans in the region, Kalinago were targeted first for an ideological campaign in which they were established within the European mind, not as ‘noble savages,' as was the case with the less effective Taino, but as vicious cannibals' worthy of extermination within the context of genocidal military expeditions. Voluminous details were prepared by Spanish and later English and French colonial choroniclers on the political and ideological mentality of the Kalinago, most of whom called for ‘holy wars' against ‘les sauvages' as a principal way to achieve their subjugation.This literature, dating back to Columbus in 1494, in a contradictory fashion, denied Kalinago humanity while at the same time outlined their general anti-colonial and anti-slavery conscio urnes and attitudes. In the writings of many Europeans of the seventeenth century, the Kalinago are presented as a people who could ‘prefer to die of hunger than live as a slave. ‘ – Excerpt from the book Crossroads of Empire: The European-Caribbean Connection, 1492-1992, by Alan Gregor Cobely; pgs 23-30

Wednesday, October 23, 2019

Life today is better Essay

Nowadays life is more comfortable, convenient and better than it was a century before. Modern facilities for health, education, communication and transport have added a lot in bringing betterment to the life of people. Advances in technology have provided people with many ways to spend their leisure time and they also have more opportunities to utilize their physical and mental abilities to achieve a better living standard. Technology and education have got much better as compared to the past as there are more schools, colleges and universities giving basic and modern education. Subsequently, it has revolutionized all the sectors of society. For instance, in the past 100 years, research surveys indicate that millions of people died due to disease outbreaks and absence of cures and appropriate health facilities. But now the mortality rate has significantly reduced because there are hospitals available almost in every town, equipped with basic emergency requirements. Medical research and inventions have eradicated many diseases from the world. Communication has become much easier and fast as internet, mobile phones, television are available nowadays. There is no need to write long descriptive letters and wait for the response for long time. One can talk and even watch his loved ones with only a single click. They provide a better source of recreation too, thus helping to get rid of boredom. Similarly, infrastructure has been improved hence it has upgraded the standard of travelling. One can travel long distances using airplane in few hours while it was not possible some years ago. People had to travel for days to cover long distances on animals, keeping heavy luggage and food with them. Development in industrial sectors has opened new areas for work to earn a living. It has introduced a wide range of career choices so that one can opt for what he likes to do instead of sticking with the occupation of ancestors. It can be inferred from the above arguments that standard of life is far better than it was in the past. People have more facilities and choices for spending and maintaining their lives. It has all happened due to the advent of education and technology that was absent in the past.